Copyright© 2014 Steered Straight, Inc./Stay in Your lane Media, Inc.    Managed By: SJ Norman & Associates
Michael DeLeon started the non-profit, Steered Straight, after serving ten years in prison and two more in a halfway house for assorted crimes. DeLeon has decided to use his second chance to give back and teach students about real life.
Former Philadelphia Eagle Hank Poteat speaks to students at Cunningham Alternative School in Vineland, Monday Mar. 11, 2013, as part of the Steered Straight program to motivate youth to succeed.
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Students with serious at-home issues are not a new challenge, but some schools are dealing with extraordinary numbers of students who have or had a parent or close relative behind bars.
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Here is the link to access the Steered Straight Social Community. This is where you can share your personal stories and experiences with the horrors of addiction. Please help us to spread the message that this is a very real problem in communities all accross the USA. Sign up today! Please share your story!!
The Kids Are Dying Documentary can be ordered now. Presently Under Consideration by Leading Cable Networks, "Kids Are Dying" is the story of New Jersey's Growing Drug Overdose Epidemic, mostly from Heroin, and the Devastating Effects it is Having on Both Urban and Suburban Communities. Please Watch This Important Documentary and Please Share it With Everyone You Know!!

Kids Are Dying is a documentary program produced by Steered Straight Inc./Stay In Your Lane Media, Inc. It is our hope to raise awareness on the issues of young people losing their lives due to violence, gang violence and drug overdoses, as well as the severe impact it is having on families. We hope that you will share your stories with others who are experiencing these same tragic life events. You can share you stories in the Steered Straight Social Community as a blog or in a forum. You will aslo be able to post video and pictures. Thank you in advance for your time and support in spreading this message.
This is the most damaging health crisis facing our Nation. The only way to solve this problem is through collaboration - Law Enforcement can’t solve this, Educators, Social Service Agencies, Parents - We must solve this as a Village. We Must ALL solve this problem…Together! ALL at the same table. Please Visit Our Solutions Page (Click Here).
Police Discuss Local Heroin Problem.
May 7, 2014 Written by Chris Torres

VINELAND - As nationwide concerns of heroin and prescription drug abuse grow, there’s proof that Cumberland County isn’t immune. A total of 461 patients were admitted to Inspira Health Network’s three area hospitals for drug overdoses last year, according to Raghuraj Tomar, clinical director of Inspira’s Mental Health Unit.

Of that total, 340 patients were admitted in Vineland, 29 in Bridgeton and 92 in Elmer.

Those numbers, along with concerns of people experimenting at younger ages, were among the issues discussed by local law enforcement and social service agencies Wednesday at a prescription drug and heroin conference at Cumberland County College.

Locally, authorities have noticed that more are turning toward heroin due to a price drop.

“The cost of prescription drugs is more than the cost of heroin,” said Cumberland County Prosecutor Jennifer Webb-McRae. “When they don’t have an avenue to get the prescription drugs anymore, it’s so much easier to turn into a heroin addict.”

Millville Police Department Detective Lt. Jody Farabella said the cost of heroin was around $20 a bag when he joined the department 14 years ago. Now, a bag costs $5.

“Heroin and prescription drugs are really two different animals,” Farabella said. “Most kids start off with pills. They’ll take them because they can swallow them. As time goes on pills cost more money on the street. They want to get the pills - and sometimes they can’t - and that’s where they turn to heroin as the alternative.”

“I don’t think anyone wakes up and says they want to be a heroin addict,” said Webb-McRae. “They don’t understand the choice of taking that one pill, and where that could lead to. It’s opened up my mind in that we can’t just approach this as a criminal justice department. We have to deal with the addiction, the recovery and the education part of it. Otherwise we won’t really address the problem.”

During the event, a documentary on heroin addiction called “Kids are Dying” was shown by the nonprofit Steered Straight founder and president Michael DeLeon.

DeLeon also talked about his own past as a drug addict and a drug dealer. In 1995, his mother was murdered due to his involvement in a gang, and not long after that his wife and daughter were threatened at gunpoint due to a botched drug deal.

“That first line of cocaine ended my life,” DeLeon said. “Prison and God allowed me to get that life back.”

Webb-McRae said the Prosecutor’s Office is considering equipping police across the county with Narcan, a medication to treat people suffering from a drug overdose.

The generic name of the drug is Naloxone, and is administered as a nasal spray. It reverses the effects of heroin and other drugs in the event of an overdose. Law enforcement in Ocean and Monmouth counties are currently carrying Narcan as part of a program administered by Gov. Chris Christie.

“That’s coming,” Webb-McRae said. “We’re working on that. It’s something we’re exploring that the public will hear about soon.”

The Overdose Epidemic in New Jersey is worse than it has ever been in history. Heroin and other Opiates such as prescription pain medication is literally killing people at record levels. When we set out to tell this story, we quickly learned that this problem not only exists in our state of New Jersey, it plagues the entire Country.

Numerous national cable companies have looked at this film, and through the nearly two years of filming, as we worked on this project, it became obvious that they wanted to tell this story from a national perspective. The New Jersey part of this story is so compelling, and it leads into the conversation as to why it exists everywhere, we feel it necessary to release two films.

At the beginning of February, we will release, “Kids Are Dying in New Jersey”. The reason this first film will be of interest to everyone is that New Jersey is extremely unique when it comes to Heroin. We have the purest Heroin in the Country, and sit between two of the largest distribution points in America. We have such unique suburban and urban settings, that the crossover damage is extremely obvious.

By January 2015, we will complete the second film, “Kids Are Dying - An American Epidemic”. Both of these films will tell this story from a new perspective. They will address the problem and more importantly, explain how we got to this stage. Second, it will describe some of the collateral factors such as urban gang involvement, the pharmaceutical component, and organized crime. Lastly, and most important, it will explore the solutions to ending this epidemic. You can ORDER our first film now.  It only costs $12.00 plus shipping and handling. All proceeds will go to Steered Straight, a non-profit organization, to bring drug prevention programs into elementary, middle and high schools.

“Kids Are Dying - An American Epidemic”

If you would like to contribute to this important film, if you would like to have your story made into a part of this important documentary, please contact us to arrange to talk to the filmmaker Michael DeLeon. We will be travelling around the country in the next few months to tell this story, and we would love to have your voice heard.
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